Case 01 · The North Face

Winter Collection Release

A launch film built around shape, contrast and atmosphere — translating the cold of the summit into a controlled studio language. We engineered every beat so the product reads as both armour and emotion.

14
Shoot days
38
Final frames
4K
Delivery
2.4M
Reach
01 · Concept board
02 · Lighting test
03 · On set
04 · Final grade
01 — Concept

Mood, references and a tight visual logic before a single light was rigged.

02 — Frame

Composing each shot to elevate the garment — armour, silhouette, edge.

03 — Capture

Controlled studio shoot, intentional and selective. Nothing accidental.

04 — Cut

Edit and grade tuned to the cold-blue palette that defines the line.

Case 02 · adidas

Storytelling Series

A human-first narrative built around emotion and universality. We structured the series as chapters — each one a frame in a larger arc, designed to be felt before it is understood.

06
Chapters
3
Cities
9:16
Native
5.1M
Views
01 · Story arc
02 · Character
03 · Beat board
04 · Master

“The logic is invisible. The story is everything. A great frame hides the work.”

Alex Morgan · Founder & Creative Director
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